A one-page launch, start to finish: a worked example
What a $300 one-page launch actually involves, hour by hour and decision by decision. A composite scenario with the numbers shown honestly.
Read itInsights · 3 articles
Worked examples
Full walkthroughs of how a project runs end to end, with the numbers and the trade-offs shown. Composite scenarios, not named clients.
The first 90 days of local SEO: what actually happens, week by week
Local SEO is sold on outcomes and delivered as a sequence of unglamorous tasks. Here is the actual sequence, and when to expect what.
Read itReplacing a ten-year-old website without losing your rankings
The rebuild that loses half its traffic and the one that gains differ by about four hours of work, almost all of it in a spreadsheet.
Read itOther topics
Guides & tutorials9Step-by-step tutorials you can follow yourself — writing pages that convert, planning content, and getting a site ready to launch.Local SEO8How local search actually works, and the unglamorous work that moves you up the map pack in a small market.Websites8What makes a small business website fast, findable and maintainable — and which decisions you only get to make once.News & notes3What we are building, what is changing in search, and what it means for a local business.