Google Business Profile: the complete setup and optimisation guide
For a local business, your Google Business Profile outranks your website for most searches. It is also free, and most owners fill in a third of it.
Read itInsights · 8 articles
Local SEO
How local search actually works, and the unglamorous work that moves you up the map pack in a small market.
How to rank in the map pack (and why proximity beats everything)
Three businesses appear in the map results. Everyone else scrolls. Here is what decides which three, and what you can genuinely influence.
Read itHow to get more Google reviews without being awkward about it
Most customers are happy to leave a review and never do, because nobody asked at the right moment or made it a two-tap job.
Read itThe local SEO checklist for Chatham-Kent businesses
Everything that moves the needle for a local business in a small Ontario market, in the order it is worth doing.
Read itLocal keyword research without paying for a single tool
Paid keyword tools are built for national markets and routinely report zero volume for phrases that ring your phone weekly. Here is the free method that works locally.
Read itNAP consistency and citations, explained without the jargon
Citations are the least glamorous part of local SEO and one of the most commonly sold. Here is what genuinely matters and what is being oversold to you.
Read itService area pages done right (and the doorway-page trap)
Location pages are the most commonly botched part of local SEO. The template approach is exactly the pattern search engines were built to discount.
Read itA seasonal marketing calendar for Southwestern Ontario businesses
Search demand for local services is seasonal and predictable. The mistake is publishing in the busy month instead of six weeks before it.
Read itOther topics
Guides & tutorials9Step-by-step tutorials you can follow yourself — writing pages that convert, planning content, and getting a site ready to launch.Websites8What makes a small business website fast, findable and maintainable — and which decisions you only get to make once.Worked examples3Full walkthroughs of how a project runs end to end, with the numbers and the trade-offs shown. Composite scenarios, not named clients.News & notes3What we are building, what is changing in search, and what it means for a local business.