Core Web Vitals in plain English (and what to actually fix)
Three metrics, three plain questions: does it appear quickly, does it respond quickly, and does it stop moving? Everything else is detail.
Read itInsights · 8 articles
Websites
What makes a small business website fast, findable and maintainable — and which decisions you only get to make once.
Twelve mobile website mistakes that cost small businesses enquiries
Most of your visitors are on a phone, often outdoors, often one-handed, often in a hurry. Most small business sites are still designed on a large monitor.
Read itWebsite accessibility basics for Ontario small businesses
Accessibility is treated as a compliance chore. In practice it is the same work as making a site usable in sunlight, one-handed, on a bad connection.
Read itDo you actually need a CMS? An honest answer
A CMS is sold as freedom and often delivered as homework. Here is how to work out which one you are buying.
Read itDomains, hosting and SSL explained (and who should own what)
Three separate things, routinely confused, and one of them can hold your business hostage if it is in the wrong name.
Read itWebsite security basics for a business that has no IT department
Nobody targets your small business website specifically. Automated scanners target every website, constantly, and that is enough.
Read itWhat you actually own when you pay for a website
The question that never comes up until the relationship ends. Here is what each piece means, and what to settle in writing at the start.
Read itWix, Squarespace, WordPress or custom: an honest comparison
Every platform comparison is written by someone selling one of them. This one includes the case against the option we build on.
Read itOther topics
Guides & tutorials9Step-by-step tutorials you can follow yourself — writing pages that convert, planning content, and getting a site ready to launch.Local SEO8How local search actually works, and the unglamorous work that moves you up the map pack in a small market.Worked examples3Full walkthroughs of how a project runs end to end, with the numbers and the trade-offs shown. Composite scenarios, not named clients.News & notes3What we are building, what is changing in search, and what it means for a local business.